Italian luxury fashion distribution group Brama has taken over the distribution of Opening Ceremony in Europe, Russia and the Middle East, effective from the sales start of the pre-spring 2017 collection last June. “The brand is perfectly in harmony with Brama’s brand portfolio and fills the ready-to-wear segment, in which we weren’t present in this manner until now,” said chief executive Renzo Braglia.

The New York brand and retailer was founded by Carol Lim and Humberto Leon –both creative directors at Kenzo– and has become one of the most hyped names among the youth clientele through strong collaborations with other brands and retailers.

Brama Group is also distributor of labels such as J Brand, Enza Costa, Equipment, Current/Elliott, James Perse, Mother, Norma Kamali, Grey Jason Wu and Isapera.