Looks like Abercrombie & Fitch, once the go-to sportswear brand for popular and good-looking college students which got into image problems after controversial statements and policies by its former longterm CEO Mike Jeffries were picked up by the media, might be facing a second spring: The Ohio-based clothing brand today confirmed a wholesale partnership with ecommerce giant Zalando.
Since the beginning of this week, Zalando is distributing products by the Abercrombie owned brands Abercrombie & Fitch, Hollister and Abercrombie Kids via its web stores in 15 European markets, rendering the company access to over 18 million active Zalando customers.
"We are convinced that all our brands will benefit from the cooperation with Zalando […]. This sales channel supports our strong presence via own stores and digital media in Europe”, said Fran Horowitz, president and chief merchandising officer of Abercrombie & Fitch Co.
"[Abercrombie & Fitch] has recently undertaken important steps to grow globally. We are happy to extend this growth strategy further within our European network”, said Moritz Hahn, senior vice president category management and markets at Zalando.