Beginning January 2013 Dirk Lehmann will take over the position of Publishing Director of Sportswear International. He succeeds Peter Gerich who will leave the magazine to become Publishing Director at Horizont, another publication of Sportswear International's mother publishing house Deutscher Fachverlag GmbH.

Lehmann joined Sportswear International as Sales Director in May 2011. In this position he accounts for the sales of the Sportswear International's print issues, digitals products and events. As publishing director he will moreover be in charge for the commercial parts of the total SI group including its offices in Frankfurt, Milan and New York.

"Sportswear International is one of the leading international special interest magazines for Denim and Fashion Trends. In cooperation with Dirk Lehmann we are going to strengthen and develop the magazine's market position. He has great know-how and experience in crossmedia sales and is involved and very well-known in the fashion industry ", says Holger Knapp (41), CEO of Deutscher Fachverlag.