Andreas Melbostad, creative director, Diesel Black Gold, has been selected as Menswear Guest Designer for the upcoming 85th edition of Pitti Uomo, to be held 7-10 January, 2014.

“The arrival of Andreas Melbostad as the creative director of Diesel Black Gold immediately gave the women’s collection a considerable boost,” says Raffaello Napoleone, CEO of Pitti Immagine. “So as soon as we heard that he would also be working on the men’s side, and expecting an underlying coherence between the two collections, we decided to suggest that Diesel Black Gold make its debut in Florence as the Menswear Guest of Pitti Uomo in January 2014”. "We have admired Melbostad’s talent for many years,“ continues Napoleone, “and we are very curious to see what he will create for the Florentine scene, especially because the next edition of the fair, Pitti Uomo will focus on a 'musical' inspiration. Considering Melbostad’s last statements, we imagine that the Diesel Black Gold men’s collection will continue to be inspired by rock, combining it with a cosmopolitan feel and a sartorial approach that is both fashionable and functional – the mark of Pitti Uomo!”

Andreas Melbostad: "It is an honour to present my first Diesel Black Gold men's collection at Pitti. It is a unique opportunity to showcase the new cohesive vision for the line, expressing its strong distinctive voice. I will enforce the core codes of the collection with my own sensibility and hand. In this task, I appreciate the support of Renzo Rosso who gives the project confidence and inspiration."

Renzo Rosso, OTB President, concluded: "I strongly believe in the Italian fashion system, and in the promotion of the Italian excellence. Therefore I am particularly glad Pitti chose Diesel Black Gold as this season's special event, as Pitti is among the best international fashion moments, and our contemporary line is perfectly reflected in its creative values. Congratulations to Andreas. From what I have already seen, he will create a spectacular show in line with the label's DNA".