Desigual has just launched a new spot to be broadcasted via TV and social networks. The new spot launched online on 8 - 21 December 2013 on the main TV networks in Spain, France, Italy, Belgium, Germany and Austria.

The new spot presents its protagonist, Maria, watching herself in the mirror. After wearing a Desigual dress the protagonist’s reflected image shows her most audacious, spontaneous and crazy personality emerging.

The new spot’s hashtag in Italy will be #voglioosare and will be posted for 2014 through Facebook, Instagram and Twitter. For the occasion the brand has organised a contest in Spain and France aimed at providing greater visibility to the brand’s motto “La Vida es Chula”.