Post-Covid days seem hard times to face. After the ruling of no-privacy open-space offices and the menace of prison cell-like single space beaches only, thinking of social distancing barriers makes people feel very uncomfortable. Still, it is part of our new reality. Here are some examples of social distancing items and technologies that could be useful for the whole (fashion) world.

The nightlife suit:
Micrashell by Production Club
Micrashell was born as a solution to allow people to interact in close proximity, specifically designed to satisfy the needs of nightlife, live events and entertainment industries.
Created by Los Angeles-based creative studio Production Club Micrashell is a “virus-shielded, easy to control, fun to wear, disinfectable, fast to deploy personal protective equipment (PPE) that allows socializing without distancing”, as the company says.
It's a “top only” suit that allows the user to wear their normal clothes, use the toilet and engage in intercourse without being exposed to respiratory risks.
The air-tight top suit and hybrid soft + hard helmet are made of tactical, high performance cut resistant fabric and are developed for durability, endurance and easy disinfecting procedures. The main materials are based on UHMWPE (Ultra-high-molecular-weight polyethylene) fabrics and lightweight film composite, including sealed sewed patterns and ornaments as well as Cordura inserts. This offshoot of a hazmat suit contains two lithium-ion cell battery systems for uninterrupted active operation.

Some of the suit’s features include
• Air filtration and breathing system
• Connection provided to charge/recharge phones/devices for all day battery
• Wireless voice communication system based on physical proximity and orientation

Micrashell suit
Photo: Production Club
Micrashell suit



The model simulator:
AR tool for model shoots by Zeekit & Asos

Together with Israeli technology company Zeekit UK fashion e-tailer Asos has introduced a new AR tool to be able to present products on models despite COVID 19 restrictions.
Since it is currently not possible to shoot in the studio, the new technology simulates the image of a real model. In this way, six models a week are digitally dressed in up to 500 products. By realistically digitally mapping the product and model, taking into account the size, cut and fit of each garment, this technology is meant to ensure that the product presentation remains as realistic and appealing as possible, while at the same time respecting the rules of social distancing.

AR model shoots
Photo: Zeekit/Asos
AR model shoots


The interior design frame:
Social Wall by Plotini

Italian interior decor specialist Plotini–which has been working for the last 80 years with designers and artists such as Castiglioni, Lissoni and Nanda Vigo and collaborated with the new Camparino Bar in Piazza Duomo, Milan’s Triennale, Cartier Foundation, Maaxi in Rome and others–is launching ‘Social Wall’, a new system of protective walls meant to guarantee social distancing in offices and public places.
The system offers a series of easy-to-assemble aluminum self-carrying ballasted frames completed by transparent plexiglass, cellular polycarbonate and white or printed Forex. Social Walls are made-to-measure products manufactured and distributed internationally directly by the company's own factory in Corsico, Milan. Prices are available upon request and vary according to materials and quantities.

Social Walls by Plotini
Photo: Plotini
Social Walls by Plotini



The wardrobe sanitizer:
Pura-Case by Carlo Ratti Associati

Pura-Case is a battery-powered wardrobe purifier developed by Italian design office Carlo Ratti Associati (CRA) and uses ozone to help remove micro-organisms, bacteria, and viruses from clothes: Once a piece of garment is hung inside the case, an air purification system by ozone treatment cleans and deodorizes the fabrics.
The system is created for the use in offices and/or households, especially for the people whose work entails frequent contact with strangers and according to CRA can complete a cycle of purification in about one hour.
Once the cleaning cycle is completed, the ozone is reduced to oxygen through a natural decay process, ensuring the case is safe to open. The entire process can be started and controlled either via the LED-lit top panel or remotely through a mobile app.
Pura-Case which is currently a prototype and is about to be launched through a Kickstarter crowdfunding campaign, has been developed for tech start-up Scribit.

Pura Case portable sanitizing wardrobe
Photo: Carlo Ratti Associati
Pura Case portable sanitizing wardrobe



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