On May 31, Garmon Chemicals, Cottonsmith, a Cotton USA brand license, and the College of Fashion and Design, Donghua University, held the event “Cotton Creation Era–Denim Creative Design Award Ceremony” at Naked Hub in Shanghai. The aim of the initiative was to promote the importance of the traceability and sustainability of cotton raw materials, fabrics, design and production.
Garmon Chemicals joined forces with Cotton USA, Cottonsmith and the students of the College of Fashion and Design of Donghua University to showcase breakthrough innovations.
At the event, Cotton USA demonstrated the natural properties and practicality of cotton according to environmental protection and sustainability concepts, through cotton products treated with Garmon Chemicals’ most sustainable chemical substances, and Cottonsmith in a cotton-themed space created with a new perspective.
The contestants from the Donghua University brought design works expressing the cotton’s versatility according to their own personal interpretations. A jury of fashion insiders and longtime professionals selected eight works among those that most crossed barriers and broke with tradition.
Garmon Chemicals awarded Jingtian Wang as the best student with the most promising design proposal in the fashion contest, with a week of training at The Italian Job, Garmon’s research and design studio, in Italy. Cotton USA’s Cottonsmith also chose the Best Commercial Product Award product to be sold through “Mi,” one of China’s most renowned e-commerce platforms.
“This wonderful event marks once again the high level of attention and commitment that Garmon expresses promoting an all-round sustainable approach,” said Donald Mulazzani, marketing and business development director, Garmon Chemicals. “Awarding a young Chinese designer who has been able to interpret this theme with a fresh and new perspective, represents a way to promote and stimulate talent with a global vision in mind, expanding our horizons outside Europe.”
“Cotton USA collaborated with Garmon Chemicals, Cottonsmith, and the College of Fashion and Design, Donghua University, focusing on the entire process of cotton from planting, fabrics, design, manufacturing, and washing process to finished garment. Cotton USA hopes to provide these students–that represent China’s future designers–with an opportunity to explore cotton creativity, participate in the business model platform and study future trends of cotton through this event,” said Karin Malmstrom, director, China and Northeast Asia, Cotton USA. “We call on young designers to learn about and embrace green and innovative apparel designs, so that more people can enjoy the benefits of the reliable, healthy and innovative lifestyle Cotton USA offers.”