According to many insiders, there are almost no schools able to properly educate denim experts and jeanswear designers worldwide. The appreciated personalities and creatives who have succeeded in this market are mostly those who have gained their expertise by working in the industry.
Milan, a cultural and didactic reference hub for fashion, will host the first Italian school aiming to grow internationally and nationally competent denim and jeanswear experts.
The Denim School of Milano is therefore an ambitious project. It will kickoff its courses in September 2018 within Acof Moda Milano, an established Milanese fashion school founded in 1956 and recognized for its courses for fashion, apparel collection and bag design, and fashion and styling digital communication.
“The idea to found this school was born from the intuition to teach and keep alive aspects that are crucial to the jean product–and not simply focus on heritage aspects but also costume, historic, manufacturing, fabric, design and communication ones,” explain the co-founders of project, Gianni Fontana, a longtime fashion insider and lecturer for Acof and other Italian and international institutes, and Cristian Murianni, publishing-business insider and co-founder of the Denim Boulevard, the yearly Italian denim trade show that usually happens in June but for various reasons, including the school’s launch, will instead take place next in January 2019.
“Our intention is to offer both insiders, students and young talents not only theoretical information but also, for instance, workshops showing how to manufacture a traditional raw denim five-pocket though also how to wash, treat and age it. Though we also ready to satisfy made-to-measure and niche requests such as, for instance, a brand has asked about educating its salespeople.”
Courses will be based upon three distinct occasions: informative moments like round tables and seminars, two-week workshops (also including patternmaking, sewing and dyeing laboratories), and a three-month course aimed at former students. Seminars are free while workshops cost €700. Courses will host 20 students maximum.
The new school project will be presented on July 9, 2018 during a round table that will include Mohsin Saijd, denim design expert, founder, Endrime and teacher within the school. The first course will start September 24, 2018.
Partners who adhered include Candiani Denim and Tonello. Each of them will lead students for a single day through an operative path inside their company.