Denim Premiere Vision is warming up its engines for the upcoming edition taking place on 18 and 19 November 2015, in Barcelona, Fira Montjuïc, Hall 8. Protagonist of the international denim specialized trade show will be fabric collections and novelties for s/s 2017, mostly inspired by a California relaxed mood.

Six new exhibitors will participate the show. Among them are Hyosung Corporation, South Korean yarn manufacturer known for producing the Creora spandex filament employed in the underwear, denim and sportswear markets. Other newcomers include Advance Denim Limited, Chinese denim manufacturer, Ariteks Boyacilik, Turkish knitter, Baykanlar Tekstil, Turkish garment manufacturer and launderer and Firemount Textiles, Mauritius garment maker and finisher.

On the second day of the show, on 19 November at 11.30am, at the in Principe room, the Denim Smart Conversation will take place. This talk will focus on sustainability and will be moderated by eco-friendly fashion expert Giusy Bettoni. In addition to referring to the first results from a survey started by the show aimed at learning how exhibitors are involved in sustainable practices, Bettoni will host Omer Ahmed, CEO of Artistic Milliners, Jessica Dorfman, designer for Calvin Klein Jeans USA, and Carmen Silla, marketing manager, Jeanologia, on stage. “Our aim is to bring the industry together and discuss about the added value that traceability and sustainability represent for their companies and brands,” commented Chantal Malingrey, director of the show.
On the first day, 18 November,  they will present the second edition of the Denim Trend Tasting to be held on at 12.30pm also in Principe Room. The seminar will present Michelle Branch, international denim industry expert. She will explain her vision of the main s/s 2017 trends.

Orta, in collaboration with Denim Premiere Vision, will present a new development on Wednesday 18 November at 3 pm. The specialized denim manufacturer will launch their new fabric Bio Kinetic Denim, a new denim that employs a further evolution of the Emana fiber - Emana Black.

Not less important and certainly a great source of fun will be the Mansion Party, to be held at Sutton Club, Calle Tuset 13, in Barcelona from 9.30 pm as a partnership with Sportswear International magazine.

Among major trends presented by most exhibitors there will be the California inspiration that reflects the Coachella-style mood. “I think that the denim market is moving towards a greater sense of lightness, smoothness and fluidity,” commented Philippe Friedmann, denim fashion consultant of Denim Premiere Vision. “We will see always more light blues and baby blues, and less dark blue denims. Decorations such as floral and vegetal decor elements will complete more and more dusted-effect denims often added with laser engravings.” He also recognizes another major trend: “I think there will be always more attention to genderless fashion. Also fabrics will reflect this trend. Men clothes will be always more lightweight and stretch, while women’s jeanswear will focus more on heavy 3/1 denims, oversize garments and rigid fabrics.”

This November edition will host 87 exhibitors, 52% of whom are weavers, 19% garment manufacturers, launderers and finishers, 2% spinners and 5% other organizations. Out of the total, 75% visitors are from Europe and North Africa, 21% from Asia (including Japan) and 2% from the US.

“Denim Premiere Vision confirms itself to be a unifying and inspiring event for the global upscale jeanswear industry because it presents the jeanswear supply chain entirely,” commented Chantal Malingrey, director of the show. “Also for this edition our show will present the market a strong offer that confirms the faith insiders lay in our show.” And continues: “Eighty percent of our exhibitors are actually the same ones since its edition number one. It is a good sign that emphasizes the faith insiders are laying on the quality of our event. In fact we select our exhibitors upon specific factors such as quality, creativity, notoriousness and financial solidity.”

The show expects to attract about 4,000 visitors, as registered during the May 2015 edition of the show. Most of the visitors are Europeans, followed by visitors from the Americas and Japan.