Denham opened its first store in Antwerp, Belgium on Lombardenvest 32 on March 18, 2015, in partnership with local distribution company Group Alain Broekaert (GAB).

“The designers at Denham have long admired Antwerp’s international reputation for design and fashion and are extremely proud to be presenting their brand concept within such a deeply respected European style-mecca,” says Denham founder Jason Denham.

The new shop offers sections from Denham’s full range for men and women with a focus on the brand’s signature assortment of 5-pocket denim styles on 65 sqm. The assortment is complemented by premium casual essentials such as oxford, chambray and jean shirts and lifestyle-oriented footwear and accessories.

The in-house design team of Denham created a contrast between old and new in the shop rooms. The brand’s philosophy of value tradition whilst destroying convention appears in both the collection and the interior design.

Group Alain Broekaert is the official distributor in Belgium and Luxembourg of ca. 17 brands such as Tommy Hilfiger, Pepe Jeans, Scotch & Soda, Calvin Klein, Andy Warhol, Hackett London or Karl Lagerfeld. It serves more than 5000 wholesale clients and approximately 60 own retail channels.