For the second time Decoded Fashion, the international forum aimed at fashion insiders, digital and start-up companies will be held at La Pelota in Milan on 22 October 2014.

The theme of the event, organized in collaboration with, will focus on multichannel retailing. Title of the event will be "Retail everywhere, everywhen, everyhow - Exploring the new possibilities of omnichannel.” Among speakers participating in the event will be designer Stella Jean, Federico Barbieri (senior vice president digital and e-business, Kering), Martijn Bertisen (director retail, Google), Jane Reeve (CEO, Camera della Moda Italiana) and Stefano Rosso (CEO, OTB).

The event will also host the award giving ceremony of the best start-up initiatives out of 75 that participated in the contest. A selected jury of experts presided by Stefano Rosso will prize the winner who will be given the opportunity to participate in Pitti Uomo within a dedicated area in January 2015 for free, also spending a day at OTB group’s headquarters.