Hot to trot London denim retailer Donna Ida has opened its fourth store. Venturing beyond the capital for the first time, the new shop is located in Guildford and stretches across 65sqm. In line with the well-established London store concept, the new shop serves up a rich plethora of denim names including Current/Elliott, Goldsign and J Brand, as well as complementary wares such as tops from labels including Tucker, Joie and Wildfox.

Also in keeping with its sister stores, the Guildford shop offers the customer friendly service, The Denim Clinic. This is, in essence, a personal shopping service catering for women who find the prospect of buying a pair of jeans daunting, and are at loss as to what styles suit them. The Denim Clinic sessions can be booked in advance to allow customers unlimited time with Donna Ida’s designated experts.