Yoox and the premium Italian jeans and fashion brand Dondup have announced the launch of Dondup Frame on Yoox, a special e-commerce project that will be online for the next six months. The initiative presents the most significant and successful items that Dondup has offered since its founding at the start of the 1990s.

Dondup Frame on Yoox aims to be a collection that focuses on the last ten years of Made in Italy fashion as seen through Dondup's own lifestyle vision. The protagonists of the collection are two different personalities: the Dondup woman, an eclectic rock girl, experimental and ironic as well as seductive and in love with tailor-made products that employ highly innovative materials. The Dondup man, on the other hand, is rather cosmopolitan and strongly focused on denim. A hint of 1950s Americana mixed with 1990s grunge gives a