Fashion Fringe (, the UK business model founded by Colin McDowell that aims to discover and nurture emerging design talent in London, has announced that Donatella Versace will be its new honorary chairperson, taking over from Tom Ford.

In her two-year contract, Versace will be working with the platform that has crowned six winners since its debut in 2004, at London Fashion Week, including Basso& Brooke, Sinha- Stanic, and most recently, Aminaka Wilmont. The next Fashion Fringe competition finale will be held during London fashion Week in September 2008.

Photo: Donatella Versace in Moscow, where she recently opened the design house’s first Russian boutique.