What do 18 major cities around the world in eight different time zones make for? One major party. On Saturday, October 11, at 6 pm in Tokyo, Diesel will kick off its biggest party ever to celebrate its 30th anniversary. The massive celebration will sweep the globe, with parties firing up in successive time zones and in cities including Beijing, Dubai, Tel Aviv, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London, New York and Sao Paulo.

Hundreds of performers and DJs will ensure that this is the first party visible from space. And for one extended night, Diesel fans will literally party like there’s no tomorrow! The entire global frenzy will be broadcast live on Diesel.com. Users will be able to click in real time on any party around the world and see spectacular images, making the Triple xXx event (one x for each decade) a truly interactive experience.

The denim giant will also release a special monograph collection of its iconic advertising, marketing campaigns and activities in conjunction with its anniversary.