For 2011, the label Diesel Black Gold promises a boost of energy. As of March, a new shop-in-shop concept will be rolled out on the contemporary designer’s floors at select department stores. Isetan and Galeries Lafayette will be the first prestigious locations to display Diesel Black Gold.

In addition, upon the creation of the new worldwide sales and showroom structure in Milan, the company has appointed Simon Whitehouse as worldwide Sales Director, who has previously worked for DKNY in New York and, most recently, Matthew Williamson in London.