Founded by Swiss native Thomas Meyer on the island of Ibiza in 1984, the Spanish streetwear brand Desigual ( is synonymous with bold store concepts and events.

Currently headed by Manel Adell, Desigual sells in over 3,000 multibrand stores worldwide and has more than 100 corners and shop in shops all around the world. It operates 55 standalone stores throughout Spain (pictured above, it's Las Ramblas, Barcelona store) as well as five standalones across the world: Amsterdam, London, Lisbon, Fidenza and Singapore. Desigual aims to open 30 more own stores by the end of 2008, with about 25 of them in Spain and five in Paris, Marseille, The Hague, Lisbon and Porto.

The brand, whose colorful street-wear is loved by youths around the world, also keeps to its “atypical” maxim with its legendary in-store events: for the opening of London’s Regent Street location fashionistas were served the best of Spain’s cuisine and fine wines and accompanied into the night by a live Spanish band.

Desigual generated 86 million euros in 2007 (a 70% growth compared to 2006) of which 67% is made up of the women’s collection and 30% of the men’s collection. The remaining 3% accounts for the recently launched kids and accessories collections. For 2008 the forecast of the company’s annual turnover is 144 million euros.