Today, jeans brand Denham will open its dedicated presentation within American Rag in Los Angeles to the public. The installation marks the first time the brand will appear on a formal platform in the US mar­ket. The assortment on view will include limited edition labors-of-love such as an entirely hand-assembled and handsewn men’s “Skinner” jean as well as innovative Denham signatures such as the “Duty” M65 style jacket and a luxurious range of women’s tailored silk styles. These special creations will sit alongside the full international collection of men’s and women’s premium denim, related tops and outerwear.

Englishman Jason Denham established Denham in the city of Amsterdam in the Netherlands. Having already secured his reputation in the European market as a consummate “jeanmaker” known for mixing denim modernism with workwear tradition, he resolved that something truly new and uncom­promising was needed in the segment. Assembling a small like-minded team of international designers, Denham set-up operations in Amsterdam in 2008.

Denham can be found in selected stores in 17 countries e.g. at Colette Paris, Selfridges London, Isetan Tokyo, 14oz. Berlin and Clinic Antwerp.