Southpole’s Lot 29 (logo pictured above) has a new vice president to manage the brand.

The company announced on Thursday that industry veteran Burt Damsky will be the new vice president for the young men’s and juniors’ lifestyle streetwear collection known for its designs featuring Looney Tunes characters.

Damsky will focus on sales, provide management, strategic direction and merchandising guidance and will report to Justin Fishman, the company's vice president of sales.

Damsky boasts a 20-year career in sportswear. He began as a sales exec for Cherokee Apparel Group, where he handled sales of juniors' and children's sportswear. He later served as a regional account executive at Corniche Jeanswear for young men's and juniors’. Most recently, he was vice president at the $50 million Lemon Grass, where he directed sales and marketing.

"Burt comes to us with a wealth of experience and extensive contacts that will help him to become an important member of our team and will doubtless produce stellar results for Lot 29," said Fishman.

"I'm excited about working with Lot 29, a collection that's innovating the product landscape in today's male and female streetwear segment, “ said Damsky about his new responsibilities.

Lot 29 was established in 2001 and is a division of Wicked Fashions, Inc. The company produces and markets character-driven sportswear and casual clothing for young men and juniors through a licensing partnership with Warner Bros/Looney Tunes.