With no doubt, L.A. is the hometown of denim fashion brand Current Elliott. Additional to the brand’s reworked and enlarged headquarters it has now opened its first flagship store. On a total space of 143 square meters and based at 1132 Abbot Kinney Blvd, the new location features the entire collection of the brand in a modern environment with wooden and graphite elements.

Current & Elliott’s CEO Jack Schwefel: “We have thoughtfully chosen to put our first Current Elliott retail store on Abbot Kinney in Venice. Los Angeles is home for Current Elliott and our first retail store should be in our home town. Much of our product is produced in California and we want to celebrate this locally.”

The opening should be the precursor of further stores. Future plans include a roll-out, but until now no details have been confirmed.