Diesel has now signed a global partnership with Certilogo, a tool that enables them to easily verify the authenticity of a pair of Diesel denim, even before purchasing it. With this new partnership the brand can cater for Diesel consumers around the world.
By the end of this year, all Diesel denim, including the renowned Jogg Jeans, will display the Certilogo Code, on a heat-printed label in the waistband along with the writing “Scan for Authenticity”.
"We care about our consumers in everything we do, this is why we want to protect them from fake products and get them even more connected to our brand," they explained.
Consumers can receive a fast and free confirmation that the product is authentic in three alternative ways: by simply scanning the code with a standard QR-Code reader on their smartphone, or with the dedicated Certilogo application customized for Diesel, or by registering and entering the product's CLG Code at certilogo.com.
“In a new consumer landscape driven by appreciation for high quality, we embrace the trust of our consumers, creating a direct dialogue with them”, says Alessandro Bogliolo, CEO, Diesel. “With Certilogo we will empower Diesel fans to authenticate the unique identity of our denim, making sure they shop our original products in a safe and secure way.
Counterfeit and pirated goods annually siphon away an estimated USD1.8 trillion in revenue from consumers, legitimate manufacturers, and tax authorities. An estimated 25 million jobs worldwide have been lost as a result. Demand from consumers for a simple and reliable tool to identify and avoid counterfeit products has powered more than 100% growth in same-day, year-over-year authentications at certilogo.com since 2013.
Fans of Diesel denim showed equally enthusiastic. Since the first 5-pocket denims coded with Certilogo arrived in store, consumers from more than 70 countries have connected to the Certilogo platform to ensure their purchases were authentic. Twenty percent of those authentications were performed by shoppers considering a purchase; 64% were performed after a purchase in a physical store; and 16% were performed after a purchase in an online store or marketplace.