US denim manufacturer Cone Denim has just launched its new VaraBlue color denim range. Developed under the direction of Cone’s R&D incubator, Cone 3D, VaraBlue fabrics are engineered to achieve unlimited color options using a unique garment dyeing procedure that simulates the look of traditional denim. VaraBlue denims are produced at Cone Denim’s historic White Oak plant in North Carolina.

Kara Nicholas, Vice President Product Development and Marketing, commented: “VaraBlue offers a ‘Ready to Dye’ garment approach that gives tremendous versatility in developing most any color in small quantities. It’s like a blank canvas with unlimited color and wet processing options and offers great flexibility in keeping pace with market shifts & color trends.” Using a specially developed yarn-treatment process, the warp yarns are pre-treated so that the dyes used in the garment dye process adhere to the warp yarns only, leaving the untreated filling yarns natural and thus creating denim with yarn dye and ring dye effects.

VaraBlue color denims can be laundered in similar ways as indigo denims including stonewashing, hand-sanding, enzyme washing and laser treatments. Moreover, VaraBlue’s sustainable dye process lowers energy consumption, requires less water and reduces waste from the process, providing both eco-benefits and overall cost savings.

VaraBlue fabrics are targeted for both men’s and women’s jeans and are offered in three fabric variants that include SGene stretch, rigid non-stretch, and comfort stretch. VaraBlue denim is already available for sampling and will also be presented during the upcoming Kingpins New York edition to be held on July 22 and 23.

“With VaraBlue you can achieve clean sexy modern or authentic vintage washes that mimic traditional indigo with highs and lows on seam abrasion, color chip off, fading, and ring dye effect,” continues Nicholas. “We’re excited to expand Cone’s sustainable denim offerings and add to our collection of Made in the USA denims.”