For October, Jack & Jones Jeans has announced the introduction of a new concept called Fresh from Laundry. Core of the concept is to shorten the long process from design to store, giving the consumer jeans that are fresh from laundry.
According to mother company Bestseller group, every style will be handpicked based on what’s going on in denim fashion right now and delivered straight to the store. Fresh from Laundry.
Idea of the new concept is to get closer to the market. This is possible due to industry leading partners and manufacturers applying the newest and most innovative technologies to create jeans that hit the market at the right time. Brand Sales Manager atJack & Jones Jeans Intelligence, Ciaran Kelly, explains some of the thoughts behind the concept: “We wanted to push the limits of our jeans concept even further. Right now we produce 6 million jeans a year with some of the best manufacturers and laundries in the world. But we wanted to go even further with our partners and give our consumers the best possible jeans at the exact right time.” He continues, “Fresh from Laundry is a unique concept where we handpick the jeans that our consumers want right now.”
The first Fresh from Laundry jeans will be available in selected stores and online in October. After the first launch a new Fresh from Laundry capsule will be released every two months throughout the year.
“Every other month we’ll present two new jeans in selected stores – fresh from laundry. The response from our denim dealers has been great so far and we can’t wait to hear what our consumers think,” Ciaran Kelly concludes.