Columbia Sportswear has named Franco Fogliato (44) as new senior vice president Europe, effective from November. Fogliato will be responsible for sales, distribution and marketing for Columbia Sportswear, Mountain Hardwear and SOREL, and will report directly to CEO Tim Boyle.

Fogliato brings in 17 years of experience in sales and marketing, much of which in the sport and outdoor industry. Fogliato most recently worked as general manager for Europe for the Billabong Group, a position he held since 2004. Prior to this he worked for sportswear company The North Face.