Columbia Sportswear GmbH has welcomed two new members to oversee their operations in Germany, Slovenia and the Netherlands; Stefan Gmeiner now serves as Country Manager for Columbia and Sorel and Annegret Mayer has taken over as Marketing Coordinator.

Gmeiner joined started his new role September, before which he spent a year and a half as Category Sales Manager of Apparel and Accessories for the same regions. The business economist began his career at Mannheim’s sports label Engelhorn and has ten years of experience in the sports industry under his belt.

Mayer started her position as on May 1, taking the place of Monika Sturm, who has been on maternity leave since April 19. The 25-year-old will report to Gmeiner after having successfully completed her Marketing Traineeship with the company.