Redbull’s clothing label will launch its second collection “EnergyWear” in two weeks.

It features the new Taurex technology, which was developed by AlphaTauri in collaboration with Schoeller Textile. During the processing, garments are treated with a titan-mineral-complex liquid which is supposed to reflect energy the human body gives off and thus stimulate the circulation.

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The collection will be available by the middle of April, launching at the online shop - exclusively available in Austria and Germany - as well as in AlphaTauri’s monobrand stores in Salzburg and Graz.

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AlphaTauri storefront, Graz


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