Mavi teams up with Leonie Hanne and introduces a new jeans fit that was developed in collaboration with the fashion influencer.
Hanne was part of the design process and stars in the campaign for the new “Leonie” model – named after her – for Mavis young fashion line.
Picking up the 90s trend, the cut is high waist with a loose fit, authentic washing, and a shorter leg. The new fit will become a permanent part of Mavi’s collection.
Launching with an event at the Berlin Mavi store on May 4th, 2017, the jeans will be available at all monobrand stores, stationary retailers and online and retail for 69€.