From 14 October 2016, Levi’s is launching a new limited edition of their iconic 501 model jeans co-designed with style icon Chiara Ferragni. Chiara Ferragni, founder of the fashion lifestyle platform and e-shop The Blonde Salad, in partnership with Levi’s design team, created two 501 jeans at Levi’s Eureka Innovation Lab and denim atelier in San Francisco.
Reflecting Ferragni’s love of customization and detailing, the two original designs include handstitched embroidery and matching faded emerald blue bandana, and a embroidered heart, both on authentic, washed-out, vintage-feel indigo finishes. As a pre-release of the project a deluxe handcrafted version of the collection was already released on Ferragni’s website on 6 September, before its full launch happened on 11 October at 10 Corso Como in Milan.
“Chiara reflects a cool style that has become a daily source of style inspiration for many,” commented Karyn Hillman, chief product officer, Levi’s. “We love how she mixes authentic denim pieces into her looks. Working with Chiara on the creative design process was fun as she is incredibly passionate about denim. We were excited to partner with her to reimagine our most iconic product - the 501. We love the results!”
Chiara Ferragni commented: "I'm so happy and excited about this collaboration with Levi's. I’ve worn Levi’s jeans for as long as I can remember, and for me, they are the epitome of authentic, timeless style and the perfect canvas from which to create your outfit."
The Levi’s-Chiara Ferragni pieces will be sold exclusively at selected Levi’s stores, levi.com and in a selection of premium department stores including 10 Corso Como, Selfridges, and Le Bon Marché at a retail price of 130€.