Joop! Jeans has teamed up with Italian dneim mill Candiani for a capsule collection.
Part of the project are selected Candiani staff members who received a raw denim jeans with the instruction to wear these every workday for a total period of six months. After this time of daily use, unique designs appeared as the result of wear and discoloration, which Joop! Jeans will transfer 1:1 to three slim fit models in their coming fall/winter collection.