Brand I.N.C International Concepts has announced their collaboration with Iris Apfel on a FW16-17 collection. Having her name made as an interior designer, the 94-year-old has become a fashion icon through her appearances at New York’s vernissages and charity partys in her eccentric style. Together they have developed a series of clothing and jewelry “must haves” following this fall’s mod trend.
Iris Apfel herself stars in the campaign for “Iris meets I.N.C” and is also key component for a limited edition emoji-keyboard featuring Iris-themed emojis only. The fashion collection itself includes approximately 40 pieces, all emerged under Apfel’s creative direction and focusing on mod-trend key items such as shift dresses, A-line skirts, flare leg pants and statement jackets. Giving it the Iris Apfel signature twist, various black and white patterns appear on many pieces.
The Iris Meets I.N.C collection will be available exclusively at Macy's stores and on macys.com starting early September 2016.