Original Penguin, the sporty-minded menswear brand, has launched a capsule collection with Chinatown Market for the 2018 holiday season.
Chinatown Market is a label designed by Michael Cherman inspired by Canal Street and trending topics, brands and moments across social media. Its fans include Lebron James, Justin Bieber and Big Sean.
“We were excited as a team to come in and hack Original Penguin’s brand to rework a whole new vision. We wanted each piece to hold a feeling of DIY,” said Cherman.
The capsule offers a range of hoodies, tees and signature Original Penguin polos. It is available in the United States and the United Kingdom on originalpenguin.co.uk as well as exclusively at Selfridges London throughout the holidays or while supplies last.
“We are very excited to be working with Chinatown Market. I believe that there is a crossover in that both brands share an ironic and whimsical approach. Fun is a key tenet of Original Penguin and by all means Chinatown Market is all about fun,” said Todd Bernstein, president, Original Penguin. “We've had a great time working with the Chinatown Market team and think the product uniquely identifies both the Original Penguin and Chinatown Market customer.”