The 22nd version of Chic Beijing, taking place from 26 - 29 March 2014, has new structure. There will be new areas such as Bespoke, E-Chic and Light Dress. Successfully founded in 2013, Bespoke will present men’s fashion and customized clothes. E-Chic will present new developments in the rapidly growing online fashion business and the Light Dress area will present brands on the theme “The culture of dressing in our modern society, reflecting our changing lifestyle.” Which translates as stylish clothes for the evening and casual styles for our free-time.

The show has registered a growing participation from foreign countries such as Denmark and Canada. Brands from The UK, Turkey and Scotland will also be showing at Chic.

The fair measures 100,000sqm, divided into eight halls with Womenswear, Menswear, Childrenswear, Casualwear, Accessories and Body/Beach sections. International brands will be concentrated into two halls. Another concept will be Fast Fashion, showing international brands such as MJ Style, Cache Cache, Minette and Coopool. Seminars and workshops with international experts will inform about the latest developments in the business. Chic 2014 will have a special focus on trends.