Jeanswear and fashion brand Cheap Monday will open a pop-up store directly prior to Mercedes-Benz Fashion Week Stockholm. The store will open its doors at Smålandsgatan 16 in Stockholm on 23 August, 2013 and will remain open until spring 2014. The pop-up store, which is the brand’s first independent retail outlet in Sweden, will offer the complete Cheap Monday range including men’s and women’s denim and in-season collections, as well as shoes, accessories, underwear and baby clothes.

The interior has a hard-edged, industrial aesthetic and uses simple, rough materials based on the Cheap Monday store concepts in Copenhagen and London. Cheap Monday collaborated with Swedish architecture and interior design firm Uglycute to create the interior concept. The retail area will be approximately 300sqm on one floor. Cheap Monday will celebrate the opening of the Cheap Monday pop-up store Stockholm and the spring 2014 show on Fashion Night, Thursday 29 August.