Lifestyle denim brand Chasin' has opened a new flagship store in Amsterdam, on Wolvenstraat 21. The brand has also launched its redesigned website,

The new flagship store is located in one of the most popular shopping areas of Amsterdam ‘De 9 Straatjes’. Designed by The Invisible Party the new store includes an innovative retail concept that combines the speed and convenience of mobile applications with a physical store.

The customers can shop total looks physically and digitally. Those who want to view their favourite looks in detail can claim a spot in front of an interactive wall, which enables them to decide which looks are shown by means of their smartphone. The wall was developed in collaboration with the retail agency Kega.

The easy-going, accessible and modern atmosphere of the Chasin' store is based on materials such as wood, concrete and steel, and is completed by artwork from local artists like the graphic designer Jorgos Karidas.

The brand has also redesigned its website, fitting with the atmosphere and appearance of the Chasin' stores with a strong focus on imagery and the lifestyle of the brand. The E-shop is completely intertwined with social media and soon the Click&Collect and Check&Reserve services will go live. They offer the customers the possibility to place, order and pick up at their favourite Chasin store or select items online and try them on in-store.

Stores address:

Chasin' Flagship store

Wolvenstraat 21

1016 EN Amsterdam

The Netherlands