Herbert Pircher has been announced as new Head of Sales for Cecil. Pircher has been working for Cecil, owned by CBR group, in several positions, since 2000, and most recently he has been responsible for Austria, Switzerland and Eastern-Europe as Executive Sales Manager. His successor is yet to be named, but will also someone from inside the company.

CBR Fashion Group based in Celle was founded back in 1980. The company owns brands Street One and Cecil. It announced an annual turnover of 700 Million euro in 2012 and employs around 800 people.