Mischievously cool top model Cara Delevingne is the protagonist of the new Pepe Jeans London f/w 2014 ad campaign - Made For Mischief.

Starring the ultimate model, the campaign returns to the brand’s roots and depicts Delevingne and her circle – Claude Simonon and Paolo Anchisi - hanging out and having fun, being young and free-spirited, provocative and gently rebellious. They are portrayed while climbing walls, taking time out in the tub and messing around. Essentially, they’re made for mischief.

Photographed by Mario Sorrenti and styled by Charlotte Stockdale, the campaign is all about one’s own individual style and the beauty of being natural.

As with Pepe Jeans London’s previous campaigns, the print advertisements will be supported by a video which will be launched in selected international territories.