Is Esprit finally reviving its iconic three-stripe ‘90s logo? The Ratingen-based fashion company has announced to launch a heritage capsule collection for spring/summer ’17 that pays tribute to the Californian roots of the brand from 1968.
Inspired by Esprit's original casual design language and its heydays in the 80s, the collection is said to be full of bright colors (such as red, orange, mint green, yellow, and navy blue), relaxed silhouettes, the characteristic multi-colored stripes and bold all-over logo prints.
The fast-to-market collection contains 23 apparel styles (tees, short sleeved sweatshirts, denim jeans, jackets and high waisted shorts) for men and women, mainly made from organic cotton and viscose (in partnership with initiatives such as Better Cotton or Canopy). The sell-in to wholesale partners is happening right now with a product delivery in May 2017. Retail prices range from €19,00 for tees to €69,00 for denims.
Looking at some of the fabulous imagery from the iconic Esprit archive, we CANNOT WAIT for the heritage collection pics to be revealed.