For s/s 2017, Italian denim specialist Candiani Denim has launched its new Traction denim, a historical authentic ring-ring denim that the company produced since 1990, which has now been reinvented with extra performance in order to address a broader spectrum of consumers.

“Unisex is cool right now. In fact, girls love to wear rigid boyfriend jeans and guys like tight fitted comfy jeans,” commented Alberto Candiani, owner Candiani Denim. “For this we thought to launch Traction, a denim that combines characteristics of our 25-year-old, authentic ring-ring, salt and pepper fabric, incorporating super comfy 18% stretch ring-spun T400 polyester yarns combined with our special Shaper finishing.”

The new fabric has a very open construction and an apparently rigid aspect. It has a strong male character but features aspects such as top comfort, high dimensional stability, minimal shrinkage, 100% recovery and no growth – elements that both men and women appreciate.