Casual footwear specialist Crocs Inc. has appointed Andrew Davison as new Chief Marketing Officer. Davison will be responsible for leading all aspects of Crocs’ marketing including the company’s advertising, consumer promotions and online communication campaigns.

Previously, Davison worked at the agency Crispin Porter & Bogusky as Senior Director of Digital Innovation as well as CMO for the company’s joint venture start-up, B-cycle, the nation’s first city-wide bike-sharing program. “Andrew Davison brings a wealth of marketing, branding and project development and innovation experience to Crocs,” said John McCarvel, President and CEO of Crocs. “As new integrated marketing campaigns are developed and implemented, Davison will serve as a valuable resource and leader.” 

Crocs offers several distinct shoe collections for men, women, and children with more than 250 styles to choose from which are sold in 125 countries.