CPM Premiere Moscow, the specialist fashion trade show to be held at the Expocentre Fairgrounds in Moscow from 25 - 28 February 2014, is betting on denim and urban apparel. For the next edition the show’s Fashion&Denim section of CPM Collection Premiere Moscow will present some changes.

Collections will be introduced in a new and innovative format. Where the last edition saw collections presented via a dance show, this year will see collections presented via action packed half-pipe performances. The half-pipe will be located at the new Fashion&Denim Lounge. 

Special guest of the event will be top model Marcus Schenkenberg who will launch his casual men’s outerwear collection and will participate in the show’s official opening ceremony.

A total of 142 brands have already registered for the Fashion&Denim area, including Mavi, Scotch&Soda, Ben Sherman, Buffalo, Pepe Jeans London, IKKS, Buffalo, Bench, No Excess, Napapijri, Anna Scott, Malvin, H.I.S., Canada Goose, RedFox, Garcia and Madonna. Exhibitors in the Shoes&Accessoires area within Fashion&Denim will include Levi’s, Wrangler and Palladium.

Christian Kasch, project director, CPM commented: “As challenging as the introduction of this segment was in the beginning, the success of the fifth edition of Fashion&Denim all the more confirms that trendy urban collections have found their way into Russian stores.”

The Fashion&Denim segment, a component of the CPM trade fair for fashion in Russia, was launched in September 2011. The next edition of CPM Collection Première Moscow, the largest fashion trade fair in Eastern Europe, will host altogether some 1,600 collections from 35 countries on a floor space of 60,874 square meters.