COS, the mature, sophisticated collection by H&M, has appointed Atul Pathak its Head of Communications. Pathak was previously Vice President of Marketing at Halston in New York and was responsible for the global marketing and communications of the relaunched luxury brand. With 13 years’ experience in brand marketing and public relations across the fashion apparel sector, Pathak has worked with a diverse list of clients including Maison Martin Margiela, DSquared, Earl Jean and Lee. Pathak is expected to consolidate the brand communication strategy and oversee strategic direction and positioning in existing and new territories.