Ciff has announced its August re-launch with a new concept featuring sharp segmentation and an independent jewellery fair. One of the new major initiatives is the incorporation of the Copenhagen Jewellery Fair, which has changed its name to Ciff Jewellery and will act as an independent fair during future fashion weeks.

Ciff Jewellery will be divided into two sections with one focusing on fine jewellery and the other on fashion jewellery. The union will be unveiled at August’s fashion week from the 9-12 of the month with Ciff, Ciff Kids, Ciff Jewellery, Ciff Shoes and Ciff FashionHouse making up the new segmentation.