Luisa Via Roma, the prestigious Florentine design concept store, has just launched its “Follow the Buyer” contest. To participate, one can send the store a photo of one's best look or some of the best looks seen on the street or the most influential ones for seasons to come. The winner will be selected at the beginning of February 2010 and will be given the privilege of participating in Paris Fashion Week together with Luisa Via Roma’s buyer team (expenses will be supported by the store). She'll also be Twittering and reporting through the store’s own blog and through interviews by the store’s own bloggers. The best looks will ultimately be featured on Luisa Via Roma’s Facebook page and its website.

—Maria Cristina Pavarini