Coin Group presented the Love Therapy women’s and kids’ lines, respectively, at Bread & Butter Barcelona and the childrenswear fair Pitti Bimbo. The collections are a result of Coin’s exclusive licensing agreement for production and worldwide distribution of Elio Fiorucci’s Love Therapy apparel and accessory collections. The agreement lasts through 2014.

The Italian retail group, owner of the upmarket Coin and more price-oriented OVS Industry department store chains, and the famous designer showed great enthusiasm for the new initiative. “This new project is a great opportunity,” said Coin Group CEO Stefano Beraldo. “Love Therapy offers us a great opportunity to develop for the first time, a fashion brand that, through a dedicated structure, will involve a group of young talents. In addition, inside our company we will create an operating group of young designers that will design other collections under Elio Fiorucci’s supervision.”

It is the first time Coin Group is involved in a licensing agreement that aims to intensify promotion of a brand in Italy and across the world.

Fiorucci has served as a consultant to Coin Group since 2007, when he started a partnership with OVS Industry to design Baby Angel, his own fashion collection for teens. It is sold throughout the OVS department store chain.

Picture: A look from the s/s 2009 Love Therapy women’s collection