Los Angeles-based premium denim brand Chip & Pepper has formed a licensing company called Venice Intelligence to oversee the design and branding of the company as it moves to license out its categories.

All forthcoming agreements will be negotiated under the new company and headed by Charles Perez, Pepper Foster, and Denim of Virtue’s Tadd Zarubica.

Venice Intelligence, headquartered on Abbot Kinney in Venice Beach, is currently looking for licenses in women’s and men’s denim, footwear, handbags and home furnishings.

“We wanted to get back to the essence of what we love to do, which is design, and develop our collection into all the categories we have always dreamed of doing. This new company will give us that opportunity," said Foster.

The company launched several key looks from its women’s and men’s denim collections at Project last week to give potential licensees a peek at the new offerings. The men’s and women’s key looks will include the best of Chip & Pepper styles from the past in new fabrics and washes, maintaining the premium quality expected from Chip & Pepper but at lower price points. Retail prices will range from $98 to $130.

—Tim Yap