Toyoto Motorsport GmbH has signed a partnership agreement with the German fashion and board sports brand Chiemsee.

As part of the agreement, Panasonic Toyota Racing staff will wear a Chiemsee-designed range of clothing to all Grand Prix and Formula 1 events, while the company logo will appear on the drivers' overalls and team apparel and in the team garage.

The team’s official clothing will have a fresh new look, combining the extreme high quality necessary in Formula 1 and the pioneering spirit embodied in all Chiemsee products. The multi-year partnership begins in January 2009.

To inaugurate the partnership, drivers Jarno Trulli and Timo Glock met Chiemsee brand ambassadors for an exclusive look at the products and attitude that have become Chiemsee's trademark.

Toyota Motorsport Chairman Tadashi Yamashina said: “Toyota Motorsport and Formula 1 provide a unique platform to promote the Chiemsee brand to a massive global audience and we will work hard to ensure the partnership is a success for Chiemsee and Toyota Motorsport."

Stefan Biergans, CEO of Chiemsee, said: “Toyota Motorsport is the perfect partner for us because they are also a German-based company which started small but grew to take on a truly global challenge. We are both incredibly passionate about our business and I am convinced we will enjoy great times in the future."