To promote multi-label retail in China, CHIC-Young Blood and The Hub, Asia’s first invitation only branded fashion trade show, have formed a partnership.

In spite of the growth of branded fashion sales in China in the last couple of years, the multi–label retail store channel is still non–existent, with the vast majority of sales being made through mono–brand stores or brand operated concessions. The aim of the partnership is to bridge this gap by establishing a mock up multi-label store within the CHIC-Young Blood Beijing show on 25-27 October, featuring international brands that showed recently at The Hub in Hong Kong.

Chic-Young Blood and Mercedes Benz China Fashion Week, supported by The Hub, will also hold a multi-retail seminar on October 25 running alongside CHIC-Young Blood. The Seminar will feature an impressive line up of domestic and international fashion heavy hitters exploring the challenges and huge opportunities of multi-label retail.

In addition, CHIC-Young Blood will bring a delegation of current and potential multi brand retailers from China to The Hub who will have special access to the international brands showing so they can start buying collections from brands for the launch of new multi-label stores in A/W14.

Peter Caplowe, Co-Founder, The Hub: "We are really excited to be involved in this hugely important initiative and working with such prestigious partners in China. 100 years ago four of the biggest department stores in the world were to be found in China and we will be very honoured if we can play some small part in helping to re-establish this vital element of the fashion business in China".