Swedish jeans and fashion brand Cheap Monday has opened a digital pop-up shop “Cheap Monday Sneak Peek Shop”.

At the shop key items from the Spring/Summer 2013 Collection can be bought before the actual fashion show that takes place on Tuesday 28th August.

"Fashion moves faster and faster. It's interesting to see how designers and companies like Cheap Monday are adapting to the increasing news demand. We live in interesting times, I think offering some of our favourite pieces even before the show is a step on the way to this more than likely scenario.” says Ann-Sofie Back, Creative Design Director at Cheap Monday.

A code unlocks the Sneak Peek Shop. To unlock the shop a code is needed. This will be seeded to fans of Cheap Monday’s Facebook Page. The shop will be open to all on Tuesday.

The shop was realized in collaboration with e-commerce start-up Tictail.