Roger Tjernberg is leaving Tiger of Sweden after spending more than 20 years with the company.

“The idea of a generation change has formed slowly during a long period of time. I have actually devoted my whole adult life to Tiger. The company is stronger than ever and I can with a good conscience pass the responsibility for its continued development into new hands,” says Tjernberg, who had been one of the driving forces of the brand since 1986 and has carefully controlled the company's long-term strategy and profile.

Today, the company has a turnover of more than MSEK 600 and sales in 20 markets.

Effective January 1, 2009, David Thunmarker will be acting CEO. Thunmarker, 31, has worked at Tiger of Sweden for six years as marketing manager and lately as export manager, among other things.

“Tiger holds a unique position in the Swedish fashion industry,” says Thunmarker. “Our history and craftsmanship skills will always be important. The greatest challenge is to continue to combine and develop our genuine knowledge and strengthen our degree of fashion.”

Thunmarker adds: “I have worked quite a lot with our new markets where we have a challenge in continuing to grow in the right way and in the right places.”

Tiger of Sweden continues to expand internationally, with a commitment to growing own-brand stores in key markets.