Canada Goose Inc., manufacturer of extreme weather outerwear, has announced the opening of its first corporate office outside of Canada. The new office, located in Stockholm, Sweden, will serve as the home base for Canada Goose’s European operations. The company has enjoyed tremendous growth within the European marketplace in recent years and will now be in a position to elevate and enhance its service to both retailers and consumers through its new Stockholm office.

“Canada Goose enjoys incredible popularity across Europe and we’re absolutely thrilled to be making a commitment to these markets with the opening of our new office in Stockholm,” says Dani Reiss, President and CEO, Canada Goose. “By localizing our European efforts, we’ll have a new level of accessibility for our European dealers and customer base. Our European customers love the fact that Canada Goose is a real, authentic brand with all of our products made in Canada. As one of our top consumer markets in Europe, Stockholm was a logical choice for our new headquarters”.

Joe Sudow will serve as General Manager for the European office, which will focus on key markets for Canada Goose including Sweden, Norway, Denmark, Iceland and Germany. Sudow was one of Canada Goose’s original European distributors, making him the natural choice to lead operations in Stockholm.

“Canada Goose sees tremendous growth opportunities within Europe and we’re now in an amazing position to really take our European efforts to the next level,” says Sudow. “In my 17 years working with Canada Goose, I’ve seen the brand go from an unknown to one of the most beloved outerwear brands across Europe. The opening of our Stockholm office is the logical next step in that story and we’re all really excited to start writing that next chapter.”